Ulla Johnson. Dream designer, mother of 3. (So basically our hero)

The gorgeous mama of 3, Ulla Johnson

The gorgeous mama of 3, Ulla Johnson

It's rare we get this crazed writing a story for TWH.  But after you read this one you may need to take a cold shower or melt your ice block of credit cards hidden in your freezer.

TDF Ulla Spring 2016

TDF Ulla Spring 2016

We have been in love with all of the stunning pieces by Ulla Johnson for over year or so now but not until recently did we become absolutely insanely obsessed. Like a slow and steady fever of love turning into burning desires.  It was a love at first sight kind of thing.  We just knew we had to have everything we could get our hands on.  

Her designs are effortless, timeless, chic and totally wearable season after season.   Each piece is just that, a piece.  When you wear it you feel it.  You know you are wearing something that you will have forever.  They are not trendy or "fashion forward" they are just "Ulla".

Need ASAP! Ulla.

Need ASAP! Ulla.

And did we mention she's a mother of 3...yep 3!?!?!.... Soren, Asher, Agnes are her pride and joy.  Her days begin and end with snuggles and kisses.  Her nights are filled with movies and popcorn and cuddles.

You may be asking...how does she do it all.  A loving mom to 3 little kids, a flourishing fashion line, a wife and a woman?  Her answer?....

Ulla + love-  What We Like

Ulla + love-  What We Like

When you have a big family these moments are precious. My days at work are varied to the extreme – depending on where we are in the collections we could be in fittings all day, or sometimes I will be sketching and researching, or planning for and executing our photo and video shoots. On many days I jump between all these areas. Being a mother has made me so much more efficient – every moment at work or with the kids is maximized to its fullest. In the evenings I like to come home and read to or play with the kids, and we all love a good pre-bedtime dance party! Then it’s off to bed for the kids and time for my husband and I to catch up over dinner and a glass of wine.
— Ulla (Romy and the Bunnies)
Could she be any dreamier?- The Coveteur

Could she be any dreamier?- The Coveteur

Luckily for all of us, as a mom of 3, she is always wishing she had a certain something that doesn't exist, something she needs right now.  So out of that need she is branching out to a lifestyle brand.  Just think a closet full of Ulla and a house to match...heaven on earth.  

Yes please...we will take 5.  Can't breathe over this.  Spring 2016

Need more inspiration?  She started her line in 2000 with 5 pieces and $5000.  Her advice?  "Be Unafraid"

Why we love her so much.  Her ease and love of juxtaposition.

Ulla is a woman in touch.  In touch with herself, her children, her audience (which is actually not who she designs for, she designs for herself...so maybe that means she's our spirit animal), and in touch with what it takes to be a loving, caring mom working outside of the home.  Who are we if we are not ourselves first?  And her designs reflect that-

I also have children. I don’t think all of my customers do, but I think there’s something about the need for effortlessness that has really been accentuated since I’ve grown my family and the kind of things that I want. I don’t like dry cleaning; I don’t like pressing. The touch of a garment is really the first thing that I look at and I think that’s what people come to me for — things that feel really soft that have an integrity on the hanger but then when worn really communicate a warmth and a sense of having been touched. I think there’s a lot of things that feel very large-scale or unemotional and I think that’s what we’re trying to invest our garments with.”
— Ulla Johnson
In this time when there is so much throwaway, I want to create heirlooms — something that feels like a find, a discovery, like it’s yours,” said Johnson, adding that she’s trying to control growth by not selling to too many stores. “People are responding to the idea that things that are beautiful take time. I don’t just want to bang it out.
— Ulla Johnson